Press & Profit: The Ultimate PR + Sales Booster for Small Businesses
Welcome to “Press & Profit: The Ultimate PR + Sales Booster for Small Businesses and Entrepreneurs.”
I’m Michelle Hatcher, a seasoned PR consultant and digital product creator. Over the past two decades, I’ve worked with hundreds of entrepreneurs to help them amplify their visibility, strengthen their brand presence, and ultimately increase sales. This digital product is a one-stop solution for small businesses hungry to elevate their brand profile and deepen their sales pipeline—without spending a fortune on an external agency or retainer.
Why This Product?
- Comprehensive: Includes everything from brand story development and press release templates to sales outreach guides.
- Easy to Implement: Step-by-step instructions, checklists, and practical worksheets—no advanced marketing knowledge required.
- Scalable for Future Growth: Tailored for immediate gains while laying the groundwork for sustained brand-building.
Disclaimer: The materials within are based on proven strategies I’ve seen work for small businesses worldwide, but every industry and brand is unique. Adapt them as needed to fit your product/service and audience.
2. What’s Inside? (Table of Contents)
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Brand Foundations
- Clarifying Your USP
- Storytelling & Core Messaging
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Press-Ready Infrastructure
- Media Kits & Press-Friendly Website Pointers
- Photography & Visuals: Quick Tips
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Press Outreach Essentials
- Targeted Media Lists
- Pitch Templates & Press Release Blueprints
- Follow-Up Email Scripts
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Sales-Driven PR Tactics
- Turning Press Hits into Leads
- Integrating PR with Your Email Funnel
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Social Media Amplification
- Teaser Posts & Content Calendar
- Hashtags & Engagement Strategies
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Event & Collaboration Opportunities
- Webinars, Workshops, & Partnerships
- Leveraging Local Community & Online Summits
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Tracking & Measuring Success
- KPIs & Metrics: From Media Coverage to Bottom-Line Impact
- Google Analytics & Social Insights
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The Growth Roadmap
- Scaling Up: Hiring, Delegating, or Going Global
- Future-Readiness: Refining & Iterating
Bonus Items:
- “30-Day Press & Profit Launch Plan” (Checklist)
- “Instant Pitch Teardown” (Micro e-Guide for quick pitch improvements)